What is Digital Marketing?

The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels. Digital marketing became popular with the advent of the internet in the 1990s.

Key Takeaways

• Digital marketing involves marketing to consumers through any number of digital channels.
• This form of marketing is commonly executed on websites, mobile devices, and social media platforms.
  
• This form of marketing is different from internet marketing, which is exclusively done on websites.

How Digital Marketing Works?

In this video, you’ll learn what digital marketing is, how it works, and how to create successful digital marketing campaigns.

The way digital marketing works is simple.

First, you need to specify your digital marketing goals i.e. what you want to achieve with digital marketing. Some common examples are: to increase brand awareness, make more sales, or grow your community.

Digital marketing channels

Digital marketing has a number of channels grouped into two major categories.

Online marketing channels and offline marketing channels.

The main difference between the two is that online marketing channels are based solely on the Internet while offline marketing channels have to do with digital devices that are not necessarily connected to the Internet.

Utilizing these channels allows you to help your customers with any questions or challenges they may have while positioning your business well so that you can be a step closer to your marketing goals.